john smith

I am a furniture expert with over 10 years of specialized experience in the hospitality and commercial furniture industry. As a trusted advisor in custom hotel furniture, FF&E procurement, and hospitality casegoods, John has partnered with leading hotel brands, interior designers, and procurement teams across the United States to deliver innovative, durable, and brand-aligned furniture solutions. Known for his deep knowledge of hotel room design trends, material performance, and guest-centric layouts, John helps clients create memorable environments that drive guest satisfaction and long-term ROI. His expertise lies in bridging aesthetics with function—crafting furniture that not only looks exceptional but also withstands the rigors of daily hospitality use. Currently serving as a lead consultant at Sara Hospitality USA, John Smith continues to push the boundaries of hospitality design, helping clients transform spaces through thoughtful craftsmanship, sustainable choices, and a sharp eye for detail.