Using Press Releases to Promote Your Website

3 months ago 103
PR Distribution

Press releases are an incredibly powerful and little-known method of promoting your products and services. Do you want to get noticed by at least 10,000 people overnight? Create a press release. Ever notice that press releases are listed above the first result on a Google search? That's the power of a press release.


The key with press releases is to make them newsworthy and not fluff. For example, a press release about how great your product is would not be acceptable. But, a PR about your charitable contributions, or an independent survey done by your company confirming an authority source on some important issue in your niche would certainly be. This brings up a great technique to use if you are wondering what to write your Press release distribution services about. The technique is this: find an authority organization in your field - one who releases facts about your industry. Then, create a survey to verify some fact about your industry. Run this survey on your website, or poll your newsletter subscribers.


Then, create a press release that either confirms the statistic released by the authority site, or not. Make sure to appropriately name-drop the authority organization in the press release to lend yourself credibility. This powerful technique both effectively generates a newsworthy press release, and creates tons of credibility for yourself and your site as an expert and authority in your field.

To put out your press release, use - they have a free service that works nicely, but their premium, paid service will get you more exposure.


Here's a very generic example of a press release done in this fashion:


"ABC Company Announced today announced that an independent polling of a sample of their online visitor base confirmed DEF Organization's survey last year that 100% of people will eventually die. While not scientifically accurate, as only a small number of people were surveyed by ABC compared to DEF's extensive research, the findings do lend credibility to DEF's recommendation that people not panic whole scale and hide under a rock. For more information about ABC company and this survey, please visit ABC Company's website"


Sebastian Schepis is an Internet Affiliate Marketer with a technical programming and SEO background. Read his blog on SEO, Affiliate Marketing, and Internet Marketing for tips and tricks as well as code examples and handy scripts.


How to Create Winning Press Releases: Five Key Tips Revealed


Issuing press releases is a very different method of marketing that can be a powerful means by which you can get your business listed in major news feeds, blogs, forums, social media feeds and other online outlets, and all by simply placing a well written release online using the proper distribution service. This is, of course, far easier said than done. Global newswire are powerful methods of informational conveyance, but have to be approached expeditiously if you really intend to see the desired results. A good first tip on writing them effectively is that you should understand your writing ability. If you do not deem yourself as a competent writer, it's always best to contract a professional writer to compose one on your behalf. If you are, however, an experienced writer and are familiar with the process that is involved in gaining press release approval, distribution and syndication, the following five quintessential tips can help you garner more clout, traction and saturation for your efforts.


One: Announcements & Newsworthiness

One of the primary reasons for rejection, or poor saturation following distribution, is due to one thing: they were not newsworthy enough. Even if your release is picked up by your distribution service, that does not guarantee it placement in major news feeds. News feeds crave one thing: the news. Ensure that your press release makes an announcement that is newsworthy and relevant to ensure maximum exposure later on.


Two: Factual Enhancements

Always try to include at least one or more key associated facts. For instance, if you are issuing a press release regarding an auto safety device for smartphones that prevents texting while driving using a voice-to-text protocol, make sure that you cull facts regarding texting and driving from an authority source like the U.S. Department of Transportation to add some meat and potatoes to the content. Include as many pertinent and related facts as you can, but be sure to avoid sounding drab or boring in the process.


Three: Direct Quotes

You will want to include at least one direct quote from a company spokesperson. Sure, you don't necessarily have to include these, but they sure add some depth. Drum up a related, citable quote from a direct source (which could be you, if you own the company) and include it in the press release to further thicken its sauciness and to add candor.


Four: Proper Formatting

Press releases are required to be formatted in a specific manner or they won't be syndicated. Plain and simple: if you are unfamiliar with how this process works, by all means consider hiring a professional who is. Ensure that the copy is properly formatted for distribution, is grammatically correct and is free from typos or errors. Furthermore, ensure that any included facts are authoritative and verified.


Five: Engaging & Entertaining

In light of all of these aforementioned specifications, you want to make certain that your writing is engaging and entertaining, too. This can be tricky depending upon the nature and continence of your subject or topic. Be creative and original in this endeavor, and perhaps glean some ideas off other post event press release you've read that interested you to add some charm and depth to yours.



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