Trapstar London: The Rise of the Trapstar Hoodie and Tracksuit Phenomenon

Streetwear has evolved beyond a subculture—it's a global force. At the heart of this movement is Trapstar London, a UK-based brand that went from underground roots to global recognition, championed by everyone from Rihanna to Stormzy. Among its most iconic pieces? The Trapstar hoodie and the Trapstar tracksuit. Together, they represent more than just clothing—they’re a lifestyle statement.

The Birth of Trapstar London

Founded in West London by Mikey, Lee, and Will, Trapstar started as a DIY label, printing t-shirts for friends and fans in 2005. The name "Trapstar" reflects the duality of modern hustle culture: the trap, where you start, and the star, where you’re headed. It resonated with the youth, the streets, and the grind mentality that defines streetwear culture.

The founders sold their first drops from car boots and house parties. That raw authenticity created a grassroots following, and over time, Trapstar transitioned from niche to necessary in the streetwear scene.

Cultural Relevance: More Than Just Clothes

Trapstar London became more than a fashion label. It became a badge of identity in urban Britain. The brand is known for its slogan: “It’s A Secret”, a motto that nods to its exclusive drops, mysterious marketing, and secretive aura.

Celebrities and musicians began wearing Trapstar organically. Jay-Z reportedly bought out an entire collection in the early 2010s. This co-sign helped Trapstar secure a licensing deal with Roc Nation, catapulting the brand onto the international stage.

The Iconic Trapstar Hoodie: A Modern Classic

The Trapstar hoodie isn’t just another sweatshirt—it's a streetwear staple. Often featuring the Gothic logo across the chest or the “It’s A Secret” slogan, it’s instantly recognizable, bold, and unapologetically urban.

Why It Stands Out

• Design: The Trapstar hoodie features clean lines, a sharp silhouette, and distinct branding. The oversized fit adds to its relaxed, confident vibe.

• Quality: Made with heavyweight cotton blends, it balances comfort with structure. It’s designed to hold shape after multiple wears—perfect for daily rotation.

• Versatility: Whether styled with jeans, joggers, or under a puffer, it’s a piece that fits any aesthetic, from laid-back loungewear to night-out statements.

Popular Variants

Some notable Trapstar hoodie designs include:

• Decoded Hoodie – Featuring fragmented graphics and branding in military or grayscale tones.

• Chenille Patch Hoodie – 3D textures and embroidered logo work for an elevated streetwear look.

• 360 Irongate Hoodie – A bolder version, with back prints and high-impact logos.

Trapstar Tracksuit: From Road to Runway

If the hoodie is Trapstar’s heart, the Trapstar tracksuit is its soul. Designed to blur the line between sport and street, it channels the UK’s grime, drill, and rap influences into fashion-forward yet functional pieces.

Tracksuit Features

• Matching Hoodie and Jogger Sets: Designed with a consistent colorway and branding. Whether in red, grey, or black, the tracksuits offer a unified silhouette.

• Technical Fabrics: The blend of polyester, cotton, and stretch materials ensures both breathability and mobility—perfect for urban life.

• Zipper Details & Cuffed Ankles: Practicality meets style with zippered pockets and tapered legs. Ideal for sneakers or boots.

• Trapstar Branding: The Irongate T or Hyperdrive logos are prominently displayed across the back, leg, or chest. It's subtle in some drops and bold in others, allowing wearers to choose their statement level.

Trapstar x Puma Collaboration

Trapstar’s collaboration with Puma was a major moment. It introduced tracksuits and footwear that fused sport with street seamlessly. The co-branded jackets and tech-fleece joggers showed Trapstar could elevate beyond classic streetwear into performance gear—without losing edge.

Trapstar London’s Global Reach

Although deeply rooted in London culture, Trapstar has become a global name. Its drops now sell out in minutes. Pop-up shops from Paris to New York draw lines around the block. The secret sauce? Scarcity mixed with cultural authenticity.

Celebrities Who Rock Trapstar

• Stormzy: One of the most loyal advocates of the brand, often seen in head-to-toe Trapstar on stage and in videos.

• Central Cee: Known for pushing UK streetwear globally, Cee often wears custom Trapstar fits.

• Rihanna & ASAP Rocky: Their appearances in Trapstar hoodies and coats brought the brand across the Atlantic with serious star power.

• Dave & Skepta: These grime pioneers have been spotted in limited edition Trapstar jackets and tracksuits, fueling demand.

Trapstar Style Guide: How to Wear the Hoodie & Tracksuit

1. The Everyday Street Look

• Fit: Black Trapstar hoodie + grey joggers + Air Max 95s.

• Accessories: A crossbody bag and Trapstar cap.

• Why it Works: Clean, casual, and classic London streetwear.

2. Night-Out Flex

• Fit: Full Trapstar tracksuit + white Nike TNs + puffer jacket.

• Accessories: Chunky silver chains or a beanie.

• Why it Works: The full tracksuit look balances comfort and presence—it turns heads.

3. Layered Luxury

• Fit: Trapstar hoodie under a trench coat or bomber + skinny jeans.

• Accessories: Designer sunglasses, leather trainers.

• Why it Works: Blends high fashion with street grit.

The Trapstar Shopping Experience

Trapstar Pinterest drops are known for being limited, and that’s part of the appeal. Most collections are released in capsule format—small batches that sell out fast. Whether you're buying online at trapstarlondon.com or lining up at a pop-up, timing is everything.

Also, Trapstar's expansion into women's collections, kidswear, and accessories like bags and caps means fans can now rep the brand head to toe.

The Future of Trapstar

What makes Trapstar compelling isn’t just its designs—it’s its story. From West Trapstar London flats to international fame, the brand has stayed true to its roots while embracing the future. The blend of music, fashion, and culture positions Trapstar as not just a label but a movement.

With more collaborations on the horizon, possible expansion into footwear and performance wear, and deeper global reach, Trapstar is only getting started.

Final Thoughts

Whether it’s the understated cool of a Trapstar hoodie or the swagger of a full Trapstar tracksuit, Trapstar London is a symbol of ambition, hustle, and identity. It’s not about following trends—it’s about setting them. In a world that’s constantly changing, Trapstar remains loyal to its motto: