How to Import Original Ordinary Serums into Pakistan Legally

Ordinary serums price in Pakistan has become a hot topic for skincare enthusiasts, importers, and retailers alike. The growing awareness around ingredient-based skincare has made The Ordinary—DECIEM’s cult-favorite brand—a must-have for many consumers. With products like Niacinamide 10%, Hyaluronic Acid 2%, Retinol 1%, and Buffet, it's no surprise that Pakistani customers are eager to get their hands on authentic products at fair prices.

But how do these serums actually enter the Pakistani market? More importantly, how can individuals or businesses import original Ordinary serums legally into Pakistan without risking customs seizures or counterfeit exposure?

This comprehensive blog, presented by Wish Cart, will guide you through every step of legally importing The Ordinary products, covering licensing, customs regulations, duties, documentation, and practical insights into the real costs—so you know exactly what’s involved.

Why Import The Ordinary into Pakistan?

The Ordinary’s high efficacy and affordability have led to massive demand across Pakistan. However, the brand does not have an official distributor in the country. This means:

Local availability depends on importers and resellers

Customers often compare the ordinary serums price in Pakistan across different platforms

Legal import is essential to ensure authenticity and consumer safety

That’s why platforms like Wish Cart focus on legal sourcing, documentation, and transparency, ensuring customers receive original products.

Step-by-Step Guide: Importing The Ordinary Serums into Pakistan Legally

✅ Step 1: Register Your Business with the FBR

To legally import goods into Pakistan, you must be a registered business with the Federal Board of Revenue (FBR). You will need:

NTN (National Tax Number)

Sales Tax Registration Number

Registration with Chamber of Commerce (optional but helpful)

If you’re importing for personal use and not reselling, small quantities are often allowed, but larger shipments require commercial registration.

✅ Step 2: Understand HS Codes and Classification

Cosmetic products fall under specific HS (Harmonized System) codes, which are used to classify products during customs clearance. The Ordinary serums typically fall under:

HS Code: 3304.99 – Other beauty or make-up preparations

Knowing the HS code helps you calculate customs duties, understand import restrictions, and avoid misclassification.

✅ Step 3: Apply for DRAP (Drug Regulatory Authority of Pakistan) Clearance

Although The Ordinary serums are technically cosmetics, some contain active pharmaceutical ingredients (APIs) like Retinol, Azelaic Acid, and Vitamin C derivatives.

DRAP registration may be required if:

The product claims therapeutic or pharmaceutical benefits

It contains potent concentrations of actives or acids

Wish Cart, for example, ensures that all necessary clearances are obtained to comply with DRAP regulations when required.

✅ Step 4: Check for SROs and Import Restrictions

Pakistan’s import policies are subject to change through Statutory Regulatory Orders (SROs) issued by the Ministry of Commerce or FBR. Occasionally, certain cosmetics or ingredients may face:

Temporary bans

Labeling requirements

Regulatory amendments

Before importing, check the latest updates at:

FBR.gov.pk

DRAP.gov.pk

✅ Step 5: Place Orders from Authorized International Suppliers

Always source from verified suppliers such as:

DECIEM Official Website

Cult Beauty (UK)

Lookfantastic

Beauty Bay

Amazon (fulfilled by DECIEM)

Ulta or Sephora (for US-based importers)

Ensure:

All products are sealed, labeled, and batch-coded

You maintain an invoice, proof of purchase, and supplier verification

Wish Cart sources directly from certified international vendors, ensuring quality and authenticity.

Challenges Faced While Importing Ordinary Serums

❌ Counterfeit Risks

In the absence of direct supply chains, buying from unknown resellers or third-party suppliers increases the risk of fake or expired products.

❌ Customs Delays

Delays in port clearance, misclassification, or documentation errors can result in long waits and demurrage fees.

❌ Regulatory Confusion

DRAP guidelines for cosmetic vs therapeutic products are sometimes vague, requiring expert legal advice.

That’s why Wish Cart has developed a specialized internal process to handle imports, stay compliant, and bring you safe, authentic skincare.

How Wish Cart Imports Ordinary Serums Legally and Safely

As a brand committed to transparency and quality, Wish Cart has set a new standard in Pakistan’s skincare import space.

🛡️ Verified Global Suppliers

All products are sourced from certified distributors with batch-tracking and real-time stock updates.

📜 Complete Legal Documentation

From DRAP forms to customs declarations, Wish Cart follows every legal step meticulously.

🚚 Controlled Shipping & Handling

Sensitive products like Retinol and acids are stored and shipped under temperature-controlled environments.

🧾 Transparent Pricing

We break down costs so customers understand the real ordinary serums price in Pakistan, without hidden markups or fake discounts.

Can Individuals Import for Personal Use?

Yes—Pakistan Customs allows individuals to import personal use items under USD 100 – 500 using services like DHL, FedEx, or Pakistan Post.

However:

Limit the quantity (2–3 pieces per SKU)

Always declare the value honestly

Choose traceable, insured shipping

Be prepared for a small duty payment at delivery

Personal imports are easiest for those in major cities, where customs clearance is smoother.

Estimated Costs for Individual Importers

Buying locally through Wish Cart can often be cheaper, faster, and safer than DIY importing.

The Wish Cart Advantage: Why Buy Local When You Can Import Legally Through Us?

While importing on your own is possible, it comes with risks and hassles. Wish Cart provides the same imported products—legally, reliably, and affordably.

Why Our Customers Choose Wish Cart:

✅ Guaranteed Originality

✅ No Customs Delays

✅ Return & Exchange Options

✅ Affordable Prices After Import Duties

✅ Carefully Stored & Fresh Products

✅ Ongoing Promotions & Loyalty Discounts

Conclusion

The ordinary serums price in Pakistan is influenced by many factors—legal duties, import fees, and sourcing methods. While anyone can attempt to import The Ordinary products on their own, it’s not always easy, cheap, or safe.

That’s why smart skincare lovers trust Wish Cart, a brand that takes the legal route and ensures authenticity, affordability, and transparency at every step.