How Custom Strut Cards & Flyers Can Boost Your Exhibition ROI

In todays fast-moving world of exhibitions and trade shows, brands compete not just for attention but for results. While many businesses focus heavily on eye-catching exhibition panels and digital displays, one area often overlooked is print marketing. Custom strut cards and flyers may seem simple, but they can be powerful tools in increasing your exhibition ROI.

In this blog, well explore how well-designed strut cards and flyers, when paired with strong exhibition printing strategies, can help your brand stand out, generate leads, and leave a lasting impression.

Why Print Still Matters at Exhibitions

In the digital age, print may seem old-fashioned. But at exhibitions, where visitors are bombarded with lights, screens, and noise, print can offer a welcome pause. Print materials like strut cards and flyers provide a tactile experiencesomething visitors can touch, read, and take away.

Unlike a social media ad that vanishes with a swipe, printed materials are physical reminders of your brand. A flyer in a visitors pocket or a well-placed strut card on your table keeps your message alive even after the event ends.

Moreover, qualityexhibition printingadds professionalism and credibility to your stand. Visitors often associate the quality of your print materials with the quality of your products or services.

What Are Strut Cards and Why Use Them?

Strut cards are small, freestanding display boards made from cardboard or foam board. They usually feature a fold-out stand at the back so they can sit upright on flat surfaces. These cards are perfect for displaying promotions, messages, or visuals at eye level.

Heres why theyre effective at exhibitions:

• Visibility:Strut cards catch attention even when staff are busy with other visitors.
• Flexibility:They can be placed on tables, counters, or product displays.
• Cost-Effective:Theyre affordable to produce but leave a strong impact.
• Space-Saving:Ideal for small booths or when space is limited.

Used correctly, strut cards act like mini signposts that guide visitors towards key informationwhether thats a special offer, product detail, or QR code leading to your website.

Quick Tip:Place strut cards near samples, touchscreen demos, or seating areas to reinforce key messages when people slow down or stop.

Flyers: The Most Reliable Marketing Tool You Can Hand Out

Flyers are among the most versatile and useful print materials at exhibitions. Whether theyre single-page or folded, flyers allow you to share important information that visitors can take with them.

Why are flyers so valuable?

• Portability:Flyers are easy to carry and share.
• Information-Packed:They can include services, product ranges, contact details, or even pricing.
• Lead Generator:Flyers with QR codes, discount offers, or forms can encourage future contact.
• Passive Marketing:Even if a visitor doesnt engage right away, a flyer might prompt action later.

To get the most from your flyer design, make sure it is:

• Clear and easy to read
• Branded with your logo and colours
• Includes a strong call-to-action (CTA)
• Offers contact information and social media handles

Example:One startup saw a 45% increase in demo sign-ups simply by adding scannable QR codes on their flyers that led to a booking form.

Smart Design Tips to Make Print Work Harder

Design is key when it comes to both flyers and strut cards. Great design doesnt just look goodit guides the visitor to act. Heres how to ensure your print materials stand out:

1. Match Your Exhibition Panels

Your print materials should complement your exhibition panels. Use the same brand colours, fonts, and visual elements so everything looks consistent. This creates a professional, unified image that helps visitors trust your brand.

2. Be Bold with Contrast

For strut cards, make sure your headlines are large, bold, and easy to read from a distance. Use contrasting colours to draw attention. Keep the message short but powerful.

3. Make Flyers Skimmable

People dont read every word, so use headings, bullet points, and short paragraphs. Include only the most important information and make sure your call-to-action stands out.

4. Add Special Finishes

Embossing, spot UV, or a soft-touch finish can make your flyers and strut cards feel more premium. Texture adds interest and makes people more likely to hold on to it.

How to Combine Print with Exhibition Panels

Your exhibition panels act like billboards. Theyre big, bold, and built to attract. But they cant do everything. Once someone approaches your stand, they need detailsand thats where strut cards and flyers come in.

Use your exhibition panels to highlight your main message or theme. Then, use strut cards and flyers to offer supporting contentproduct features, promotions, or next steps.

This layered approach works because:

• Exhibition panelsgrab attention from afar.
• Strut cards guide visitors within your stand.
• Flyers give visitors something to take home.

Together, they form a complete, coherent brand experience.

How to Measure ROI from Print Materials

Exhibition success isnt just about how many people visit your boothits about what happens next. Heres how to track the impact of your print materials:

• Use Unique QR Codes or URLs:You can see how many people scanned or visited after the event.
• Track Offers or Discount Codes:Use flyer-only promo codes to trace purchases.
• Collect Feedback:Ask visitors if the printed materials helped them understand your offer or make a decision.
• Lead Tracking:Attach flyers to lead forms or giveaways and monitor the follow-ups.

Even basic tracking can help you identify which materials worked and which need improvement for the next show.

Conclusion: Print Still Converts Use It Wisely

Custom strut cards and flyers are low-cost tools that can deliver impressive returns. In a crowded exhibition hall, they help your brand stand out, communicate key messages, and leave a lasting impression. When paired with high-quality exhibition printing and clever panel design, these materials can turn foot traffic into leadsand leads into loyal customers. For any business aiming to boost exhibition ROI, professionally printed assets are a must.

VC Print provides expert exhibition printing services, including strut cards, flyers, and panels. Ready to impress? Start planning your custom print strategy with us today.