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People are consuming their news online. According to 2018 research by the Pew Research Center, one in three Americans prefers to read their news online—the second-most-popular medium after television.

And, it’s not just consumers who are reading the news Press Release Services online. It’s just about everyone. While some SEOs would infer that press releases are merely an SEO tool, such couldn’t be further from the truth.



As a matter of fact, press releases are branding and credibility tools, not SEO tools. They are a great way to get the word out about a company, product, or service, and to more effectively brand that company, product, or service.

If a release is engaging enough, it also can do the following: generate social signals and chatter and sharing; direct targeted and organic traffic back to a Best Press Release Service website; and create journalistic interest abroad. This is all in addition to the sweet maraschino cherry on top – vast news and major media coverage.

To get all of these pretty little amenities nicely wrapped up with a big, red bow on top, you’ll have to play by the rules. In this regard, it’s better to think of press releases the way you would think of being covered in a tier-one newspaper for a major story.


A press release provides you with the ability to spread the word about your company, its doings, and its offerings in an ethical, journalistic-minded manner that’s focused on newsworthiness and branding over SEO, social media, or anything else. The simple tenets of who, what, where, why, and when easily apply (the five Ws).

Along the way, you’ll assuredly benefit from minding these 12 unbreakable rules for obtaining publicity.

Rule No. 1: Know How to Write a Press Release
If you have never written a press release before, you should consider using a professional writer or service. Press releases are about telling a story, your story. The truth is that writing from a journalistic approach takes years of studying and practice. That’s Best Press Release Distribution not to say that any good writer isn’t capable of doing it; it’s just to say that you will want to be as knowledgeable as a professional or hire one.

Press releases have to cover something that is newsworthy. A PR Daily article outlines six necessary AP style guide steps you ought to take when composing your release to assure that it’s newsworthy. They include: stating your objective clearly, using the five Ws, minding your spacing, using proper grammar and style, and showing names and titles correctly and appropriately.

the press release format
The proper format for writing an effective press release

Rule No. 2: Know Your Audience
Writing for your audience is critical when producing any piece of content you intend to market. A bit of demographical Free Press Release Submission Sites research will go a long way toward achieving this goal. For example, if your target market consists of the 45-and-over age group, using modern terms that don’t appeal to them won’t do much to help you gain traction. Understand your audience and who you are writing for before you craft your newsworthy release.



Rule No. 3: Understand Targeting
All releases are targeted when you set them up to go out for distribution. Proper targeting can often mean the difference between thousands of reads and plenty of traffic streaming back to your money website or the lack thereof. Be sure you research every single industry your company, products, or services apply to before you set your industry targets pre-distribution.

an example of business wire targeted services

Industry targeting options for distributing your press release

Rule No. 4: Craft a Punchy Elevator Pitch
Remember that press releases are a major form of branding, something that is Press Release Submission Sites exponentially vital in the online marketing world of the present day. SEO has shifted to being more about branding and engaging content than about getting backlinks.

According to Business Know How, the best way to write a classy elevator pitch that has viral potential is to have the following information at hand: knowledge of your brand, products, and services; an understanding of your market; research on what your competition is doing, and an awareness of the competitive edge you have to offer.

Still, you’ll also want to add some spice, bravado, and swagger to your headline to capture more attention. A boring and stagnant headline may be newsworthy, but that doesn’t mean it’s not making people pull their hair out when they read it. Read more on these in an article by TechCrunch.

the most amazing press release ever written

An example of the most amazing press release ever written

Bad PR Titles – As an example, let’s say you own a software company that is releasing its next version with a much-anticipated update that users have begged for the past few years. You could propose a boring title like: “XYZ Software Company Announces Newest Version of XYZ Pro.” This title certainly is newsworthy. It’s definitely going to get approved by the editors. But, the problem is that it’s boring. It does nothing to engage the reader.

Good PR Titles – Try to be more creative. Revamp the title Free Press Release Sites above to make it punchier, catchier, and more engaging. For instance: “Almost Human: XYZ Pro Takes Thinking Out of Doing; New Update Adds Human-Response Feature to Interface.”



Rule No. 5: Abide by the Editing Process
Editors at press release distribution services, newspapers, and online news websites are stringent. You’ve got to bear in mind that they are all fervent Best Press Release Distribution Service studiers of the English language, AP style, tone, and prose. They don’t see any wiggle room in proper grammar or adherence to style; they see only black and white with no spatial gray area in between.

A Community Tool Box publication offers some tips on avoiding press release rejection by using proper grammar, spelling, titles, style, and prose. Remember, editors Press Release Writing Service won’t fix your document for you; that’s on you. They might make minor changes.

However, if your release is not almost picture-perfect, it will go in the rejection pile with all of the other shoddily composed (and promptly rejected) news releases that editors get bombarded with day after day. Read this article by the Torontoist to Video Press Release find out what editors – like the one at the Star, who was mentioned in the article – do when they are over-inundated with error-prone articles and news releases.

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