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How to Write a Press Release For Technology Product and Services

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business Press Release Services or your brand.

Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company's customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed.
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People now have control over where, when, and how they consume information. As a result, public relations is no longer about feeding into a traditional news cycle; it's about providing relevant content when, where, and how your prospects, influencers, and customers will consume it.



Sounds pretty hopeless, right? Wrong. While relationship-building still helps you get into popular publications, we now have the opportunity to quit playing the Best Press Release Service waiting for game and generate our own buzz. By turning your PR strategy into an inbound one, you create opportunities that weren’t there before and carve out a place for your company, building meaningful mindshare with your target audiences in the process.

One of the most crucial updates to make to your PR strategy is to think of press releases as an opportunity to connect to the audiences you care about -- including, but not limited to, reporters.

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What Is a Press Release / News Release?
A regular cadence of meaningful news can help a Best Press Release Distribution company stand out and build mindshare with journalists over time. That's where the press release (or news announcement) comes in.



A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing.

While the heading should contain action verbs, the first paragraph should answer the "who," "what," "why," and "where." The press release should also contain Free Press Release Submission Sites understandable language and a quote.

Most press releases are succinct at just a page long -- two pages, tops. Ultimately, companies want to provide enough information so that news outlets have sufficient material for publishing their own stories about whatever the company is announcing in the release.

And while it may be tempting to craft a press release that embellishes your company's accomplishments or twists the facts to make a story sound more intriguing to the media, remember: Press releases live in the public domain, which means your customers and prospective customers can see them. So instead of thinking Press Release Writing Services of a press release solely as a ticket to earning news coverage, you should also think of it as a valuable piece of marketing content.



Sample Press Release Format
When formatting a press-release, you want to write it in a newsy, straightforward way so a journalist who might write about it can imagine it as an article on their news site.

As noted above, you'll want your format to include Press Release Submission Sites traditional press-release items like your contact information, the words "For immediate release," a note about your location, and a quick bio about your company. Having specific spots for those elements will prevent you from needing to mention it in your body Free Press Release Sites copy so you can focus on discussing the news at hand.

You also might want to include "###" or another signifier to show the journalist that the release has ended. In the past, this prevented busy journalists from waiting or Best Press Release Distribution Service flipping the page for more information when there was no more news. However, this tradition is still adopted and highly-respected today.

When it comes to formatting the body copy and Press Release Writing Service headline, click here or scroll down for writing tips.

In this example, Catbrella Inc., a fictitious ad agency that just gained its 10th Twitter follower after two years of paid social media Video Press Release efforts, announces its achievement in a press release.


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